#Podcaster hit and run how to

Mid-Roll – during the main content of the episode.

Placing of AdsĪn advert might appear at the very beginning of an episode, the very end, or somewhere in between. Listeners can fast-forward as soon as they hear the change in cadence or background sound. Having a random Voice-Over interrupting the content to quickly give you a sales pitch can be jarring, and even annoying. This is a lot less effective because the audience listens to hear the thoughts and opinions of the presenter. This way, the podcaster simply has to play them on their episodes. ‘Radio Style’ AdsĪn alternative is for a third party to create adverts. They’ll tend to mention why they recommend it, some examples about how they themselves use it, how they benefit from it, and why the listener would too.ĭone well, ( and legitimately!) a host read ad can just be another part of the episode content, as opposed to sounding like an interruption. The most effective way is for the host to talk about the product or service. How Podcast Sponsorship WorksĪt the most basic level, the advertiser pays to have their product or service promoted on one or more podcast episodes.Ĭommonly, podcasts deliver ads in one of two ways. It’s much harder to do this in the written word, where blog posts are Googled and skimmed for the one piece of info the reader wanted. This builds a layer of trust and authority. Long-form audio content means listeners can spend lots of time listening to a presenter in a very intimate way, and on a regular basis. But the other big strength of podcast sponsorship is in the delivery method. Things like trade magazines and blogs can be very niche and targeted, for example. Granted, targeting isn’t exclusive to podcasts.

Advertising on a podcast isn’t like putting up a billboard at the side of a road, where 90% of the folks who see it aren’t a company’s target audience. Straight away, this gives podcasting the strength of targeting. That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee. That means the audiences they build around them generally share a common interest. Most podcasts that “succeed” focus on a certain topic or niche. Ultimately, podcast sponsorship is simply a form of the age-old marketing tactic where someone has assembled a crowd, and someone else would like to advertise a product or service to that crowd. Maybe even to have enough left over to treat their other half to a nice meal every couple of months.įor another, it could be an important income stream in their business, where they’re actually paying a team of freelancers and assistants to work on their show. Just like people have different motivations for podcasting, they also have different motivations for monetising their content.įor one podcaster, the thought of covering their web and hosting costs is enough. That’s our guide for all the info you’ll need on that front! Why Podcast Sponsorship?

#Podcaster hit and run how to

If you run a business and have been approached about potentially doing podcast sponsorship, check out How to Sponsor a Podcast. We’ll also cover how to reach out to potential sponsors – should you decide that it sounds like a good fit. Here, we’ll take a look at the various ways podcast sponsorship can work. But it can take many different forms, and it’s not necessarily the right approach for everyone looking to monetise their content. Podcast sponsorship is the most traditional method of monetisation in the medium.

How Much Does Podcast Sponsorship Cost?.How Do I Create a Good Podcast Advert or Sponsorship Slot?.